An even more engaging and accessible digital experience for everyone
For the second year running, VivaTech is revitalizing the online experience to make it more engaging, with the digital platform becoming free to access in order to enable visitors to enjoy the VivaTech experience in a way that complements the face-to-face format, with live sessions, the discovery of innovations in 3D and in augmented reality, the VivaTech News programs and via virtual showrooms.
Business and international
Inspiration, business, innovation... This value proposition is more relevant than ever and has made it possible for VivaTech to reach more than 119 million people in 149 countries in 2021, despite the Covid situation and the associated capacity constraints.
Business and networking are among the top priorities for Viva Technology visitors and exhibitors. For 67% of visitors, the decoding of the latest trends and technological innovations is of particular interest. With an audience of 77% C-levels, VivaTech is a must-attend business destination and has resulted in up to 25% of annual leads for the startups that took part.
For the first time this year, VivaTech is launching its "Key Business Programs" to enable business communities particularly involved in digital transformation to gather around dedicated programs, condensed into one day:
- Wednesday 15: “Future of Work Program” in partnership with ManpowerGroup, and Salesforce
- Friday 17: "CMO Program" powered by MediaLink, McKinsey & Company, Linkedin, Infopro Digital Media and JCDecaux
- Friday 17: “CTO Forum” in partnership with Scaleway and Sopra Steria
The Key Business Programs will be composed of conference sessions, a dedicated lounge and thematic Side Events. Finally, in partnership with Pitchbook, an Investor Lounge will be offered to investors at this sixth edition of VivaTech. On Friday 17 June, the CMO program will be enriched by discussions on Stage 1 during the CMO Forum powered by Medialink, McKinsey & Company and LinkedIn. These conference sessions will provide an opportunity to decipher future trends in marketing and advertising with renowned personalities such as Marc Pritchard (Chief Brand Officer - P&G); Asmita Dubey (Chief Digital & Marketing Officer - L’Oréal); Don McGuire (CMO - Qualcomm); Anne Kawarleski (CMO - Bloomberg), and Sarah Franklin (CMO - Salesforce).
This year, VivaTech will host a program dedicated to SMEs and ETIs at the seventh edition of the event proposed by the Mouvement des Entreprises de France, which will highlight the responsible, human and inclusive digital transformation of companies: the "REFI Numérique", on 15 June.
Viva Technology also brings together a very strong international ecosystem. This year, 30 countries will be present, compared to 22 in 2019, an increase of over 35%.
On the African continent, the AfricaTech program is growing and seven countries are partners, including two new ones for 2019: Egypt and Mauritania, which join South Africa, the Republic of the Congo, the Democratic Republic of the Congo, Senegal, and Tunisia.
Europe also shows a clear progression: with Germany, Italy and the Netherlands which are presenting their best startups, but also the presence of a Ukrainian pavilion to support the country's entrepreneurs. European organizations such as the European Innovation Council (EIC) and the European Space Agency (ESA) will also be involved.
Asian countries are returning to VivaTech this year in person: these include Taiwan, Japan, South Korea, Armenia and Lebanon
The Americas will send several ecosystem delegations. Brazil, Canada and Quebec will be present on site.
VivaTech also gives ten French regions and territories the opportunity to present their incubators and regional ecosystems.
VivaTech is committed to an approach based on ever-increasing social and environmental responsibility.
VivaTech has the environmental cause in its DNA, which is reflected each year as one of the event's key themes. Since its creation in 2016, Viva Technology has been supporting startups and companies that are committed to environmental initiatives.
Furthermore, as Europe's largest technology event, we cannot ignore our responsibility and are committed to making Viva Technology an event with a positive legacy.
From the outset, we have re-engineered the event's production, with the support of PublicisLive, the event's executive producer. Specifically, we have eliminated carpeting in the aisles and taken steps to limit the use of single-use plastics, installed water fountains, and referenced caterers based on precise specifications for local and organic products. We also encourage the use of more environmentally friendly means of transport for our visitors, such as public subways and buses, and the offsetting of air tickets for foreign visitors. In total, almost 4 tons of material were redistributed to associations such as Secours Populaire Français, the Salvation Army and We Love Green in 2021.
For this new edition, VivaTech has decided to collaborate with an ecosystem committed to CSR. Alongside the EDF Group, VivaTech’s Low-Carbon Partner, and several startups supported by the company have been mobilized to accelerate the decarbonization of the event.
To know where we are going, we need to know where we started. This is why Urbanomy, EDF's carbon and energy planning startup, has consolidated VivaTech's carbon footprint for 2021 and 2022 into a strategic roadmap to reduce the event's environmental impact throughout its lifecycle and is aiming for ISO 20121 certification for responsible events.
To address the event residual carbon emissions, VivaTech is funding a carbon capture through reforestation project with Acteon Farm. This startup develops regional carbon contribution projects in France and helped VivaTech select and monitor this high-end forest restoration program. VivaTech is therefore financing the restoration of the Chêne à la Vierge state forest, located in the Marne region of France. This project has been selected for its carbon sequestration capacities, labelled Low Carbon by the French government, and for its unique terrain in terms of biodiversity, landscape and history, labelled Exceptional Forest.
VivaTech is also collaborating with Carbo, a startup that has developed a collaborative and educational carbon assessment platform open to all the stakeholders of the 2022 edition: partners, service providers, visitors - including us. This platform, created especially for the event, is both an evaluation and awareness-raising tool to consolidate the event's carbon footprint while allowing each stakeholder to anticipate the impact of their presence at Viva Technology
VivaTech's commitment does not stop there, as the event is aiming for ISO 20121 certification by 2023, allowing it to aspire to sustainable event status.